Branding by design stories
LISTEN. Every brand has a story to tell. Be it a person, a place or a thing a brand is a distinct set of values that resonate with whomever it comes in contact. Creating brand believers begins with uncovering a brand's DNA. From its inception a brand has a distinct set of characteristics that are uniquely its own. THINK. With research and brainstorming a brand's DNA is uncovered and its personality is revealed. This discovery process inspires what color best represents its tone, what visuals best communicate its personality, what typeface delivers the right message and even the sound of its voice. Once a brands values are discovered its story begins. CREATE.